'I think the market has evolved and we've evolved with it,' Under Armour's chief tech officer said at the time. HealthBox, and the three products comprising it, gradually vanished from both literal and digital store shelves. In 2017, less than two years after launching the HealthBox line, the company gave up on the project. Record also served as a one-stop shop for adjusting settings on any of the hardware. Record tied all the data from all the hardware together into a comprehensive health, fitness, and wellness journal, allowing a user to see both high-level and granular data about their activity, weight, sleep, heart rate, and other metrics. The linchpin of the whole operation was, instead, the software: the Under Armour Record app. Shoppers could buy all three together in a $400 bundle called the UA HealthBox.Īrs' review at the time noted that none of the components, by itself, was revolutionary, but as a trio they talked to each other reasonably well. The scale and wristband retailed at $180 each, with the heart monitor going for $80. The trio of trackers included a wrist-worn activity monitor, a smart scale, and a chest-strap-style heart rate monitor.

Under Armour launched its lineup of connected fitness devices in 2016. In an announcement dated sometime around January 8, Under Armour said that not only has the app been removed from all app stores, but the company is no longer providing customer support or bug fixes for the software, which will completely stop working as of March 31.

The company quietly pulled its UA Record app from both Google Play and Apple's App Store on New Year's Eve. Today's example of smart stuff going dumb comes courtesy of Under Armour, which is effectively rendering its fitness hardware line very expensive paperweights. Any smart device comes with its own set of benefits and trade-offs, but there's one huge shoe waiting to drop with every single one of them: anything you connect can be disconnected at the other end, and there's absolutely nothing you the consumer can do about it.

My fitness under armour